Uniquely positioned for small business environments, Alex weaves hospitality-rooted customer service excellence with enterprise-grade technology expertise. Currently Managing Director of xFacilitator leading a 7-person team dedicated to making enterprise IT support accessible to Canada's smallest businesses, Alex brings proven experience managing IT strategy across multi-site operations, leading client relationship management for mid-market portfolios, and driving digital transformation initiatives including migrations and cost-optimization projects that delivered 5x cost reductions. With a Bachelor's in Entrepreneurship, Red Seal culinary background, Sommelier diploma, and certifications from Harvard, Microsoft, and ITIL, Alex translates complex technology concepts into simple, actionable business strategies while maintaining the relationship-first approach that drives client satisfaction, retention, and strategic IT roadmap alignment with business goals - making him ideal for small businesses needing strategic technology leadership without enterprise complexity.